Florim has been a product brand since 2022. The company’s global reputation, recognition and awards in recent years are the result of a brand enhancement strategy, a journey that reaches its culminating point in the definitive transferal to the product of all the values of the corporate brand. Florim officially subsumes under its umbrella the historical commercial brands Rex, Casa dolce casa – Casamood, Floor Gres and Cerim, transforming them into Luxury, Creative, Architectural and Contemporary expressions of design.
The pursuit of beauty is part of humans’ genetic heritage. At Florim this creative instinct is combined with passion and the most modern production technology to create a new type of product. A project that is not only beautiful, but also moral, designed to make people feel comfortable in their own space and with a low environmental impact. We have a long story to tell and a keen desire to look ahead to a future of beauty, innovation and sustainability.
Florim
